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Imagination Technologies develops and licenses silicon and software IP
for today's multimedia and communication devices. The company offers an
expanding range of complementary IP cores, licensed by many of the
world's leading silicon device suppliers including Intel, Renesas,
Samsung, Sharp and TI. To remain a leader in this highly competitive
industry, Imagination must continually deliver optimal implementations
of their IP cores, which are dominated by datapath functionality.
Imagination Technologies is a major CellMath customer and
also is a commercial partner. Imagination's engineers use CellMath
Designer to optimize the datapath sections of their IP cores.
We also provide outsourced design services and CellMath IP to
augment their internal development group. As a commercial partner,
we provide an optimization tool called CellMath Optimizer to Imagination
Technologies customers allowing them to target their IP
cores to different manufacturing processes and libraries.
Imagination Technologies has become the leader in several key markets,
one of which is mobile multimedia solutions. Its family of POWERVR cores
has become the de facto standard for mobile 3D hardware acceleration,
with over 15 SoCs committed by its licensee partners for mobile
handsets. These SoCs will deliver graphics performance several times
that of current 3D enabled handsets.
"Imagination Technologies provides advanced mobile graphics
processor IP. We gained double benefit from the CellMath datapath design
tools, using CellMath Designer in the design phase of our POWERVR SGX
shader architecture to lower area and power, and using CellMath
Optimizer to deliver our IP so that our licensees can optimize
silicon-efficiency and performance in their target process technology.
Overall, we reduced die area significantly as well as ensured aggressive
performance targets were met."
-- Martin Ashton, General Manager, PowerVR Business Unit
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